I had reached out to Shaul because I understood I had a need to improve the user experience of my software. Little did I realize the extent of what Shaul would be able to transform. He completely changed the value of what the software was offering. The branding was changed to showcase the upgraded user experience that it became. The affects of his expertise changed the direction of what we were offering in such a dramatically better way. He understood the business, the software, the user and brought it all together. Aside from his outstanding work, he is a true pleasure to work with in every way. Working with Shaul was by far the best investment in our business.